Bill spent much of his career writing advertising and public relations copy while free time went to short stories and a couple of novel-length projects. Freelancing since 2004 opened the window to creating both long and short play scripts, most of which have made it to the stage. He also profiled theater productions in Forsyth County, NC for the Winston-Salem Journal from 2016 to 2022, and contributes program notes to The Little Theatre of Winston-Salem.